Angel investment-if we are able to demystify the terminology-merely refers to an investment from an individual, commonly a stranger.

Angel investing is often a hot topic on the internet and is occasionally portrayed as a magic bullet for companies that need to have capital. Do not be fooled. There’s nothing particularly angelic about the relationship.

Essentially, it involves finding and convincing a wealthy individual- somebody willing to take a risk-to acquire a chunk of your company (but not adequate to take it away from you). An angel investor commonly invests close to house, insists on direct involvement within the small business, and wants a high rate of return (20% to 50%).

Angels are also seeking an excellent team in significantly the same way that a gambler looks in the horse, the jockey, the trainer, and the owner. Why Do Angels Invest? Unlike venture capital companies that need to invest on behalf of their shareholders, angel investors don’t need to invest. So why do they take chances on unproven organizations? Profit is certainly 1 motivator.
Angels fully grasp that one out of three of their investments will fail. As for the others-the successes- they anticipate to money out inside seven years (often less) and they anticipate a minimum 25% annual return on their investments. Commonly, they’re hoping this will occur in 1 of two ways-your enterprise might be acquired by yet another or will graduate to an initial public offering (IPO) in which the public is offered shares.

Excitement is the other main motivator. Angels love to participate in high-risk equity investments for the thrill of the game.
Speed Dating With Angels
Searching for a technique to speed-pitch your funding request to several angel investors in a short time period? You may wish to consider the new generation of angel brokers, on the web businesses that may enable you to shape your pitch (or enterprise plan) and screen it for investors.

Firms for example FundingUniverse (fundinguniverse.com), PlanHeaven (planheaven.com), FundingPost (fundingpost.com), and Go4Funding (go4funding.com) provide variations on this angel brokering theme.

At FundingUniverse, for instance, the firm will assist you to tweak your company plan and prepare a video presentation, then circulate your offer to its pool of investors. Some of these internet sites charge subscription fees, some give free posting, and some, like GoBIGnetwork (gobignetwork.com) act as classified ad services. Though lots of of these internet sites have reported achievement facilitating investments, no main media good results stories have emerged from this new method, and in a 2008 Wall Street Journal article, serious angel investors discounted the services.

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