I’ve picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites – so this is an outside perspective. There may be logical reasons for the examples which we are unaware of, but these have been used in order to highlight where SEO mistakes are commonly made.
Linking to multiple homepage URLs
Long and messy URLs generated by CMS
Poor title tags/meta descriptions
No user-generated content/reviews
Forgetting about branded product search
Lack of static on-page content
Pulling search results in as category pages
Webpages & content too image-based
Duplicate content – same product, multiple categories

So those are the top SEO mistakes we’ve found retail websites are still making – a big thanks to http://www.kurumsalseoanaliz.com

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